For the second time, an APAC member was awarded with the International Trophy for the Commercial Agent of the Year. Congratulations to the Company Prodium – Xavier MAILFERT!

On Friday, March 13th 2015, the IUCAB Executive Committee (ExCom) had its spring meeting in Oslo, Norway. After careful examination and consideration of the various forms received from the IUCAB Member Associations, the 6th “George Hayward Award” was won by Xavier Mailfert, director and owner of Prodium.

Mr. Mailfert had been chosen because he is a commercial agent who has been able to grow his commercial line in the past three years. The fields of business Mr. Mailfert is working in are: industry, metallurgy, plastics and electronics. Mr. Mailfert has invested in training and marketing which has resulted in being such a successful agent.

The “George Hayward Award” has been handed over during the IUCAB Delegates Meeting and Congress which took place in Warsaw, Poland, on May 14th, 15th and 16th 2015.

IUCAB congratulates Mr. Mailfert and wishes him a prosperous future!


The IUCAB International Agent of the Year “George Hayward Award” was created by the Executive Committee of IUCAB following the passing away of George Hayward, the first elected US Vice President of IUCAB, in May 2009.

Mr. Hayward was the founder of United Sales Associates, an agency business firm in the safety/industrial market place which he started in 1982, based in Cincinnati, Ohio, USA. He was the recipient of dozens of awards and recognition for outstanding service by the many associations in which he participated. He gave much of his heart, time and friendship to everyone in our profession and was one of the most involved and engaged agents, doing so selflessly. Mr. Hayward served IUCAB as Vice President from 2001 until 2008 when he made his farewell speech at the IUCAB Annual Delegates Meeting in Berlin.

The “George Hayward Award” was created in honour of his unsurpassed dedication to ensuring quality performance of commercial agents and his passion and persistence for continuing education.

Nomination forms for the IUCAB International Agent of the Year “George Hayward Award” are sent to the national member associations of IUCAB.

Each national association is requested to select a nominee among their own membership and return a duly completed nomination form to the IUCAB Secretariat. The Executive Committee of IUCAB will select the winner of the award from all nominations received from the national member associations.


Trophée George Hayward Award 2015